Client Ascension X Gott Content
This is how we took the co-founder of Client Ascension (Christian Bonnier) from a dead LinkedIn account generating no brand awareness to → an authority driven sales asset for his company.
Client:
Christian Bonnier
Problem:
Believed his account was dead
Result:
350+ qualified followers/month, 2k avg impressions/post
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Before we came in, Christian:
Had no brand awareness
Wasn’t positioning himself an authority
Was getting little traction on his posts
Believed his account was dead
Leads researching him weren’t met with authority or social proof, the quality inside his program wasn’t seen through his content, and he wasn’t expanding reach to future B2B buyers.
How did we fix these problems?
We transformed his dead account into a consistent, authoritative brand funnel that builds trust and drives traffic to his program.
1
Wrote authoritative content
This meant switching from just shouting value at readers (like ChatGPT) to showing why the value in the content SHOULD be read (because Christian is an authority)
2
Funneled viewers into his program
We used strategic custom CTAs incorporated into the content to funnel the increased viewers (100s of people) we were getting from the content into his programs landing page.
3
Pre-handled objections with content
Each piece of content we put out reflected the questions and problems potential prospects would have.
Such as why they weren’t signing clients or what might be the best way to build their agency to $10k+/m:
4
Built an audience for social proof
Because we started posting more consistently people started to come back post after post eager to read and leave a comment.
This showed all prospects that he was a respected person giving away value and truthful results.
The Results?
With these changes we were able to bring in Christian around 350 new qualified followers every single month and averaged 2k impressions per post
With those qualified viewers we funneled them to his site where his sales team took over.
This funnel brought people to his site resulting which meant nurturing and booked calls with qualified prospects (no exact results as we couldn’t track precisely)
Check Out The Breakdown
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