Power Offer Consultants X Gott Content
This is how we took the founder of Power Offer Consultants (Carla Cherry) LinkedIn account generating no brand awareness and trust to → a trusted authority in the consulting space that aided in her booking 30+ qualified calls a month
Client:
Carla Cherry
Problem:
No authority, no leads, and no trust on LinkedIn.
Result:
30+ qualified calls booked monthly and $100k+ in new client revenue.
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When we came in we identified a few big problems:
Nobody knew who she was
Her account was hardly growing despite posting
She was getting zero inbound leads from content
She wasted time creating instead of focusing on growing
Because of this she was faced with bigger problems
Because she didn't have any social presence (few posts with minimal engagement), leads viewing her LinkedIn weren't being properly nurtured.
Nothing on her LinkedIn account helped convince leads she was the right choice.
This lowered her conversion rate, meaning she signed fewer clients.
Another issue was that without regular posting, potential clients couldn't see the quality of her service.
Beyond a call, there was little content showing her results or the benefits of working with her.
Her website had barely any material to showcase her expertise.
This meant leads weren't fully confident she was the person for the job.
How did we fix these problems?
We positioned Carla as a credible authority by writing proof-driven content, showing service depth, and building an engaged audience.
1
Wrote authoritative content
For Carla this meant incorporating case studies, testimonials, and results into her content.
The reason we did this was to prove her service was getting results for others and could help other consultant owners.
2
We wrote content that reflected what was inside her service
This meant covering how to create offers, what outreach to do, how to find decision makers, etc.
This gave leads assurance that she could 100% solve their problem.
3
Built an audience that commented on her content
We did this by creating personal content that connected with people.
This encouraged people to comment on her content, and from there we engaged with them to keep them coming back.
This showed social proof to future leads that she wasn't a scammer but a legitimate person with a real audience and service.
The Results?
1000+ followers to date, 10+ inbound calls booked, part of a system that drives 30+ booked calls/month and $100k+ in revenue.
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